The Waldorf-Astoria alone tops all residential buildings with eleven hundred and twenty telephones and five hundred thousand calls a year; while merely the Christmas Eve orders that flash into Marshall Field's store, or John Wanamaker
's, have risen as high as the three thousand mark.
Anna wrote thousands of letters to prominent folks from President Teddy Roosevelt, Mark Twain, Postmaster General John Wanamaker
, and others.
Wanamaker sewing machines were sold by John Wanamaker
If John Wanamaker
, the originator of that quote back in the later part of the 1800s, were alive today, he might well be not so baffled by how to measure the RoI (return on investment) of his advertising dollars.
In The Rise of Advertising in the United State: A History of Innovation to 1960, Edd Applegate traces the injection of "science" into advertising to the first full page ad taken out in 1879 by John Wanamaker
's "New Kind of Store," the Grand Depot in Philadelphia.
, where are you now that we really need you?
The first person to use them was John Wanamaker
Heinz, Henry Clay Frick, Thomas Edison, John Rockefeller, James O'Hara, Issac Craig, Francis Cabot Lowell, John Crozer, Peter Cooper, Joseph Banigan, John Wanamaker
, Philip Armour, George Pullman, Oliver Sheldon, and Joseph Wharton, and their varying levels of philanthropy and paternalism, along with discussion of government policy, unions, and the New Deal.
Indeed, marketers finally have an intelligent response to that conundrum posed by 19th-century department store magnate John Wanamaker
, who lamented, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While we haven't exorcised Wanamaker's ghost entirely, we can challenge his dictum when it comes to digitally addressable media.
According to a New York Times news story from 1915, the box on campus included letters from governors of the time; John Wanamaker
of Philadelphia, the 35th U.S.
Department store owner John Wanamaker
's innovation of a "set price" was totally ignored.