In fact, the Top 10 RTEC brands make up 45 percent of all category sales,[sup.35] including Cheerios, Special K, Kellogg's Frosted Flakes, Cinnamon Toast Crunch, Mini-Wheats, Kellogg's Raisin Bran, Lucky Charms, Froot Loops, Chex, and Cap'n Crunch.[sup.36]
guards, Saddam Hussein hated the stuff and often tried to trade them for boxes of Kellogg's Raisin Bran.) Indeed, the halal MRE forces one to partake of a smorgasbord of America itself--candies covered in U.S.-flag wrappers, images of baseball, professional golf, and the heartland.
Kellogg's Corn Pops is the latest addition to a number of Kellogg's products that have already passed the half-century milestone, including Kellogg's Corn Flakes (1906), Kellogg's AllBran (1916), Kellogg's Complete Bran Flakes (1923), Kellogg's Rice Krispies (1927), Kellogg's Variety Pak (1938), and Kellogg's Raisin Bran (1942).
Kellogg's Raisin Bran with Cranberries is the company's response to demand for healthier breakfasts and specific suggestions from its customers that cranberries be added to the cereal mix, says Jeremy Harper, senior director of marketing for Kellogg's Morning Foods unit.