Kimberly-Clark Australia's U by Kotex
(UbK) brand is expanding its everyday liners range with the 'Nude in Black Liner 'and' Cotton Liner'- two new options for women to protect their underwear and achieve everyday freshness.
Head of Marketing, WECA, Mrs Kemi Saliu stated that in less than five years of Kotex
presence in Nigeria, the company established a leading position in providing women with quality, smooth feminine care.
An attendant told the Star Kotex
and OB were the most-affected brands due to their popularity.
Effective immediately, Wilkinson will oversee the company's consumer business' well-known brands including Andrex, Scottex, Kleenex, Kotex
, Huggies and Depend, across the dynamic EMEA region, reporting to its president and chief operating officer, Michael Hsu.
Athena Salman, D-Tempe, stunned some with the delivery of Kotex
pillows to members of both parties with cameras in tow.
Instead of selling its monthly care packages, HelloFlo's website now offers content designed to "educate, inspire, and entertain." The bright colors and uplifting headlines are corporate feminism at its finest, with only a Kotex
sponsorship to give it away.
National brands offered include Always, Stayfree, U by Kotex
, Carefree, Playtex, Tampax (and various sub-brands), o.b.
According to research provided by manufacturer Kotex
, sales of cardboard applicator tampons have declined nearly 40 percent since 2013.
221.3 1.6 20.7 Private label 111.3 0.5 10.4 Ultrafem 4.4 20.7 0.4 Diva International 1.8 NA 0.1 Natracare 0.8 15.7 0.1 Corman USA 0.6 31.9 0.1 Seventh Generation 0.3 42.6 0.1 Naturalena Brands 0.2 412.2 0.1 Category total 1,068.4 2.0 100.00 TOP BRANDS Tampax Pearl $302.5 -0.5% 28.3% Private label 111.3 0.5 10.4 Playtex Sport 102.3 3.9 9.5 U by Kotex
Click 95.3 9.3 8.9 Kotex
Natural Balance 66.2 -29.6 6.2 Security Playtex Gentle Glide 63.1 -13.4 5.9 Tampax 60.8 -12.6 5.6 Tampax Radiant 60.1 15.8 5.6 U by Kotex
Sleek 34.0 -5.0 3.1 Tampax Pearl Active 33.3 30.2 3.1 Tampax Pocket Pearl 28.0 NA 2.6 Unit Sales Unit Sales Avg Price (in millions) % Chg YAG0 Per Unit TOP VENDORS Procter & Gamble 79.4 2.3% $6.23 Energizer Personal Care 34.4 -2.1 6.76 Kimberly Clark Corp.
It started off by redesigning the packaging of Kotex
products from colours and graphics to characters featured on the product labels in order to reflect the brand's personality, which targeted the youth -- the key audience of Kotex
Kimberly-Clark Indonesia PT has also been offering various product lines, such as Kotex
S-Tyle, designed especially for teens, and Kotex
Luxe, designed especially for the premium segment.