loss leader

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loss leader

n.
A commodity offered especially by a retail store at cost or below cost to attract customers.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

loss leader

n
(Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

loss′ lead`er


n.
a retail article sold at a loss in order to attract customers. Compare leader (def. 4).
[1920–25]
loss′-lead`ing, adj.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.loss leader - a featured article of merchandise sold at a loss in order to draw customersloss leader - a featured article of merchandise sold at a loss in order to draw customers
feature - an article of merchandise that is displayed or advertised more than other articles
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
Translations

loss leader

n (Comm) → articolo m civetta inv
Collins Italian Dictionary 1st Edition © HarperCollins Publishers 1995
References in periodicals archive ?
The loss leader strategy is one home improvement retailers have used since the dawn of time.
The higher court decided, however, that the retailer's loss leader strategy is justifiable as a tool to foster competition and to gain a competitive edge.
Such an approach requires the adoption of a loss leader strategy that recognizes that preventive services may not be entirely cost-effective in the short term because of inherent incentives of the current reimbursement system.