loss leader
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Related to Loss leader pricing: Psychological pricing, Customary pricing
loss leader
n.
A commodity offered especially by a retail store at cost or below cost to attract customers.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
loss leader
n
(Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
loss′ lead`er
n.
a retail article sold at a loss in order to attract customers. Compare leader (def. 4).
[1920–25]
loss′-lead`ing, adj.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
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Noun | 1. | ![]() feature - an article of merchandise that is displayed or advertised more than other articles |
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Collins Italian Dictionary 1st Edition © HarperCollins Publishers 1995