loss leader

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Related to Loss leader pricing: Psychological pricing, Customary pricing

loss leader

A commodity offered especially by a retail store at cost or below cost to attract customers.

loss leader

(Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods

loss′ lead`er

a retail article sold at a loss in order to attract customers. Compare leader (def. 4).

[1920–25]

loss′-lead`ing, adj.

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Noun

loss leader - a featured article of merchandise sold at a loss in order to draw customers

drawing card, leader

feature - an article of merchandise that is displayed or advertised more than other articles

Translations

offerta speciale sottocosto

loss leader

n (Comm) → articolo m civetta inv

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References in periodicals archive ?

Walmart, Target, Toys "R" Us, Kmart and other retailers are playing death-by-price, challenging each other to ever-more-drastic loss leader pricing and promising to meet competitors' print ad prices.

Hot holiday toy trends: what are the real key items, and how much do they really cost?

For instance, the trend should neutralize the draw of loss leader pricing by competing trade classes.