loss leader

loss leader

n.

A commodity offered especially by a retail store at cost or below cost to attract customers.

American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

loss leader

n

(Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods

Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

loss′ lead`er

n.

a retail article sold at a loss in order to attract customers. Compare leader (def. 4).

[1920–25]

loss′-lead`ing, adj.

Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.

Thesaurus

Noun

1.

loss leader - a featured article of merchandise sold at a loss in order to draw customers drawing card, leader feature - an article of merchandise that is displayed or advertised more than other articles

Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.

Translations

offerta speciale sottocosto

loss leader

n (Comm) → articolo m civetta inv

Collins Italian Dictionary 1st Edition © HarperCollins Publishers 1995