loss leader

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Related to Loss leader pricing: Psychological pricing, Customary pricing

loss leader

n.
A commodity offered especially by a retail store at cost or below cost to attract customers.

loss leader

n
(Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods

loss′ lead`er


n.
a retail article sold at a loss in order to attract customers. Compare leader (def. 4).
[1920–25]
loss′-lead`ing, adj.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.loss leader - a featured article of merchandise sold at a loss in order to draw customersloss leader - a featured article of merchandise sold at a loss in order to draw customers
feature - an article of merchandise that is displayed or advertised more than other articles
Translations

loss leader

n (Comm) → articolo m civetta inv
References in periodicals archive ?
Walmart, Target, Toys "R" Us, Kmart and other retailers are playing death-by-price, challenging each other to ever-more-drastic loss leader pricing and promising to meet competitors' print ad prices.
For instance, the trend should neutralize the draw of loss leader pricing by competing trade classes.