loss leader

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loss leader

n.
A commodity offered especially by a retail store at cost or below cost to attract customers.

loss leader

n
(Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods

loss′ lead`er


n.
a retail article sold at a loss in order to attract customers. Compare leader (def. 4).
[1920–25]
loss′-lead`ing, adj.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.loss leader - a featured article of merchandise sold at a loss in order to draw customersloss leader - a featured article of merchandise sold at a loss in order to draw customers
feature - an article of merchandise that is displayed or advertised more than other articles
Translations

loss leader

n (Comm) → articolo m civetta inv
References in periodicals archive ?
BANKING AND CREDIT NEWS-June 9, 2014-TSB could be priced some 10% below book value to act as a loss-leader for future sales
M2 EQUITYBITES-June 9, 2014-TSB could be priced some 10% below book value to act as a loss-leader for future sales
But it is right to point out that this problem and countless others would have been avoided if the government had taken the advice of doctors, public health professionals and councils and introduced a 50 pence minimum unit price for alcohol to prevent supermarkets and some pubs offering drink at loss-leader prices.
I am all in favour of ending loss-leader discounting in supermarkets and off-licences which has played a significant role in the downfall of our pub industry and it would be nice to think it might mean more people going back to them.
It might also help give more of a level playing field to the pub industry which cannot compete with loss-leader supermarket prices.
Arfon MP Hywel Williams MP has campaigned on the issue for several years, arguing that a minimum price would save lives, prevent alcohol related disorder and create a more level playing field for community pubs compared to supermarkets who use alcohol as a loss-leader to entice customers to their stores.
Also,) they are better rated than many of the banks they are going to, so the banks will have to take it as a loss-leader as their funding costs will be higher than for QNB," a London-based banker involved in the talks said.
Dealer lingo includes: Loss-leader advertising - The dealership sells a couple of unwanted cars at an unrealistically low price to attract buyers, then sells them pricier ones; Low balling - The salesman tells the customer an unrealistically low price that they should aim to pay for a new car.
The alcohol plan will end retailers selling drink below cost price and is likely to ban loss-leader promotions on lager, wine and alcopops.
Tesco is using eye care as a giant loss-leader and as a cheap publicity push aimed at building market share, dressed up as a move to advance eye health.
Engles also told investors that Dean Foods would cut more costs to counter a margin squeeze, caused in part by retailers using milk as a loss-leader to drive customer traffic.
The Government is equally aware that the complaints of publicans follow those of bakers, butchers and grocers who also struggled to cope with loss-leader pricing by the supermarkets that now control the bulk of Britain's food sales.