loss leader

(redirected from Lossleader)
Also found in: Thesaurus, Medical.
Related to Lossleader: Loss leader pricing

loss leader

n.
A commodity offered especially by a retail store at cost or below cost to attract customers.

loss leader

n
(Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods

loss′ lead`er


n.
a retail article sold at a loss in order to attract customers. Compare leader (def. 4).
[1920–25]
loss′-lead`ing, adj.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.loss leader - a featured article of merchandise sold at a loss in order to draw customersloss leader - a featured article of merchandise sold at a loss in order to draw customers
feature - an article of merchandise that is displayed or advertised more than other articles
Translations

loss leader

n (Comm) → articolo m civetta inv
References in periodicals archive ?
Mr Duckworth said the company, as in previous years, has faced competition from other managed and leased pubs, and from the "off trade" - "Principally supermarkets selling alcoholic beverages, particularly beer, at low cost as a lossleader, thus affecting the consumer's decision to visit a pub or drink at home.
This is obviously a lossleader, but those losses will be put down as a marketing cost and make Power impossible to ignore, whatever type of punter you are.
All of which means the Classic has gone from unloved lossleader to one of the jewels in the crown of British tennis since 2008, when the LTA threatened to take it away from Birmingham to see if it could be run more profitably elsewhere.