low-hanging fruit

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low-hanging fruit

 (lō′hăng′ĭng)
n.
The thing or things that are the easiest to obtain or achieve in an endeavor: "The low-hanging fruit on the energy front is curbing demand—meaning more energy conservation" (Nicholas D. Kristof).

low-hanging fruit

n
1. the fruit that grows low on a tree and is therefore easy to reach
2. a course of action that can be undertaken quickly and easily as part of a wider range of changes or solutions to a problem: first pick the low-hanging fruit.
3. (Commerce) a suitable company to buy as a straightforward investment opportunity
References in periodicals archive ?
The secret is knowing where to look for the low hanging fruit.
By partnering with Low Hanging Fruit, Kalypso can provide healthcare service providers a broad set of capabilities to drive real business results and dramatic margin improvement in high-cost orthopedic, cardiac and neuro-surgery procedures.
and when the Great Depression rolled around, the income tax was again the low hanging fruit that Congress went after to pay for the government social programs implemented by the Roosevelt administration and Congress.
Low hanging fruit The easiest targets Heavy site Lots of hits to an Internet web site