macromarketing


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macromarketing

(ˌmækrəʊˈmɑːkɪtɪŋ)
n
(Marketing) marketing concerning all marketing as a whole, marketing systems, and the mutual effect that society and marketing systems have on each other
References in periodicals archive ?
Westbrook (Eds.) Proceedings of the Joint Conference Macromarketing and Development: Building Bridges and Forging Alliances (pp.
After systematising the different contemporary marketing concepts such as interactive marketing, micromarketing, direct marketing, databased marketing, macromarketing, neomarketing and.
"Marketing to Ethnic Minority Consumers: A Historical Journey (1932-1997)," Journal of Macromarketing 21: 23-31.
Cuadro 1 Clasificacion de las escuelas de pensamiento en mercadeo Dimensiones No interactiva Interactiva Economica Escuela del Escuela producto institucional Escuela de las Escuela funciones funcionalista Escuela geografica Escuela del management No economica Escuela del Escuela de la comportamiento del dinamica consumidor organinativa Escuela activista Escuela de los Escuela del sistemas macromarketing Escuela del intercambio social Fuente: Sheth, Gardner y Garrett (1988, p.
"Looking Back on Looking Backward: A Retrospective Review of Edward Bellamy's Macromarketing Classic." Journal of Macromarketing 17.1 (1997): 145-151.
(11) Stanley Hollander et al., "Periodization in Marketing History," Journal of Macromarketing 25 (June 2005): 32-41, quotation at p.
Consumer representation in the age of database marketing", in Journal of Macromarketing , jun./2004, p.
A synthesis of ethical decision models for marketing, Journal of Macromarketing 11: 55-64.
D./Pecotich, A., Macromarketing and International Trade: Comparative Advantage Versus Cosmopolitan Considerations, Journal of Macromarketing, 22, 1, 2002, pp.
Palabras clave: Demanda turistica, oferta turistica, mercado turistico, marketing turistico, marketing mix turistico, marketing integrado, macromarketing turistico, micromarketing turistico, percepcion, recurso turistico, satisfaccion, turista.
(1990), Marketing ethics: factors influencing perceptions of ethical problems and alternatives, Journal of Macromarketing, 12: 4-18.
"Marketing to ethnic minority consumers: A historical journey (1932-1997)." Journal of Macromarketing, 21(1): 23-31.