It's an offbeat and refreshing beer, and some clovey German yeast character accents the flavor, so it doesn't quite stray into malternative
Content items included: 1) type of alcoholic beverage featured (beer, light beer, malt liquor, malternative
, hard liquor, or wine); 2) number of human models, 3) characteristics of human models (number, gender, age, race/ethnicity); 4) language (no text, Spanish, English, other); 5) theme(s) (sex appeal/romance, machismo/independence, adventure/athleticism, violence, partying/friendship, vacationing/leisure, success/celebrity status, product quality, and anti-alcohol categories); and 6) visual impact (discreet/moderate vs.
beverage industry, made up of brewing and distilled spirits giants such as Budweiser and Smirnoff, had lobbied the Legislature to thwart an Oregon Liquor Control Commission ruling.
It's not a beer, but as a malternative
to a margarita, it has its points.
revolution of the past few years hit the wall in 2004, with some of the original successful brands taking major hits.
Unlike many of the recently launched malternative
beverages bearing spirits brand names, this product actually contains Jim Beam Bourbon.
Blueberry Hill is: a) A budget wine produced by Diageo with good sales in the UK market; b) A rock and roll classic by Fats Domino; c) A malternative
being tested by Gallo; d) An AVA proposed by Kendall-Jackson.
As the report puts it, however, "Only time will tell if the amazing growth of the malternative
market in 2001 over the previous year can ever be duplicated, but it does not seem to be a likely future event.
The Oregon Liquor Control Commission's policy aligns with federal regulators' preliminary conclusions that most malternative
beverages acquire the majority of their alcoholic content from added liquor, not from malt.
2% abv malternative
made with the addition of coconut water, sold in kiwi and mango flavors; Redd's Apple Ale, a sweet apple-flavored beer that was developed by an SABMiller brewery in Poland, and Third Shift, a small batch lager in the vein of Batch 19 and Colorado Native.
To put another perspective on the whole malternative
picture, take a look at overall category numbers.
An influx of new product introductions fueled malternative
growth, even as some were pulled or scaled back.