market segment

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market segment

n
(Marketing) a part of a market identifiable as having particular customers with specific buying characteristics
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References in periodicals archive ?
As simple as living in the country sounds, further investigation is warranted due to the complexity of the population--its wants and needs as compared to other market segments, and the significance of this market segment's growth and purchasing power.
Successful companies target the right market segments with the right offerings at the right time, and they also know which ones to avoid.
However, HP retained its lead in factory revenue in the Linux server and Windows server market segments.
All four of the county's market segments experienced positive absorption in the third quarter, with the Fairfield East segment leading the pack at positive 141,400 square feet.
The IRS is working on guidelines for 69 other market segments that range from various areas of agriculture to used car sales.
Selected market segments are showing a definite trend toward globalization while others are more regional in character.
The computers are ranked in ten different tables based on IDC's four market segments and whether the computer is a cluster of computers or a single (non-clustered) computer.
All four market segments showed year-to-year increases in asking rents.
The market segments involved in California included auto dealers, entertainers and athletes, contractors, real estate, attorneys, the garment industry, medical practices, child care and service stations.
All four market segments reported higher average asking rental rates for Class A and B space, with the county-wide average up almost $3 per square foot from the third quarter of 1997 to $23.
Three of the five market segments showed positive absorption for the year.