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tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
a. To render personal rather than impersonal or purely professional: personalized the doctor-patient relationship.
b. To make or alter so as to meet individual needs, inclinations, or specifications: personalize a drug regimen; personalize emails to potential customers.
c. To have printed, engraved, or monogrammed with one's name or initials: personalized the bath towels.
2. To take (a general remark or characterization) in a personal manner.
3. To attribute human or personal qualities to; personify: "songs from the fifties and sixties that personalized automobiles by giving them names" (Christopher Hitchens).

per′son·al·i·za′tion (-lĭ-zā′shən) n.
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References in periodicals archive ?
More than eight out of ten (82%) companies or Early Adopters have embraced one to three of the behaviors, with mass personalization being the most prevalent (78%)
Through advanced backend technologies, these data points are input into the Human Solutions size engine and translated into OnPoint Manufacturing's state of the art, on-demand mass personalization apparel facility where the garment is produced and delivered to the end consumer in a matter of days.
Connecting the audience-centric perspective of automated journalism (Lazaroiu, 2017a, b, c) with the data gathering capacities of online media may bring about mass personalization (Lazaroiu et al., 2017a, b) at the user level.
Once outcomes are established, organizations can craft AI-driven smart services that orchestrate, automate, and deliver mass personalization at scale.
"We are moving to a model of mass personalization, for example, with services such as Spotify, that will drive more consumption and more passion," says Gupta, who plans to expand his company further into live events, sports, and TV networks.
The report said businesses in the sector are not moving fast enough to embrace the age of mass personalization.
* In personal care, mass personalization will be especially successful in Skincare and Make-up sectors, motivating over a fifth of their consumption
This increases ROI/ROAS and adds value for media campaigns through deeper consumer insights, unrivaled scale, unmatched mass personalization and closed-loop measurement.
MASS MARKETING HAS BEEN REPLACED BY MASS PERSONALIZATION. Rather than subscribing to a national identity forged by mass media and social norms, consumers are more likely to identify themselves as part of a social subset with shared interests, attitudes, behaviors and priorities.
Ironically, the emergence of an even bigger online mass merchant, Amazon, has demonstrated a new killer strategy: Mass personalization. A website knowing a user's location, and buying history, will be able to present offers and suggestions tailored to the user--offers that can be tuned in real time based on response.
This concept of mass personalization will enable forward-thinking carriers to infuse every employee interaction with greater engagement and intimacy.
"We sometimes allude to 'mass personalization' by which we mean 'give the user the data s/he needs, in a place and time s/he can act on it.' Mobility is a huge factor here--the same user, we expect, will interact with a given application at the desktop, at home, and when using a smartphone, tablet or other mobile.