memetics

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me·met·ics

 (mē-mĕt′ĭks)
n. (used with a sing. verb)
The study of memes and their social and cultural effects.

[meme + -etics (as in aesthetics).]

memetics

(miːˈmɛtɪks)
n
(Biology) the study of memes and their transmission
Translations
mémétique