mindshare

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mindshare

(ˈmaɪndˌʃɛə)
n
(Marketing) the level of awareness in the minds of consumers that a particular product commands
References in periodicals archive ?
First, the mind share has to be addressed and then we can look at what's out there and see what the possibilities and opportunities are.
Cowell, who works for Sony BMG, donated the money to children's hospices after the Krug Mind Share auction in London on Thursday.
More importantly, businesses are using incentive compensation as a strategic weapon to gain market share through mind share.
Brands that are synonymous with their products (Jell-O, Kleenex, Xerox) have successfully gained mind share.
The Yankee Group recently completed an analysis of the consumer Internet access market and concluded that the fight for the coveted number two position, behind AOL, is intensifying as five powerful Internet service providers wage an all-out war for subscribers and consumer mind share.