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Com isso, antes de adquirir um servico, o consumidor utiliza uma serie de criterios para avalia-lo, ressaltando-se que os consumidores mais experientes possuem mais criterios de julgamento (Engel, Blackwell & Miniard, 2000).
Research in marketing has shown that advertising increases brand preference and trust in the firm, which in turn influences consumers' satisfaction with the brand (San Martin and Camarero 2005; Li and Miniard 2006).
For example, Monga and Roedder John (2007) revealed that people's processing style affects their brand extension evaluations and Barone, Miniard, and Romeo (2000) demonstrated the effect of mood on evaluation of brand extension.
Blackwell, Miniard and Engel (2005) point out that the purchase decision process can be classified into three groups, according to the type of involvement in the decision and the nature of the problem in which it is involved: i) Extended problem solving (EPS), when there is detail, rigor and high involvement by the consumer; ii) limited problem solving (LPS), when the consumer does not have time or motivation to start an EPS, opting for simple paths to the final decision as a choice based on price or brand and, consequently, has little involvement in the process and; iii) intermediate problem solving (IPS) when the consumer opts for an intermediate path between the extremes of the continuum of the decision process.
Blackwell, Miniard e Realcar a imagem, atingir consumidores onde Engel (2001/2008) nao haja atuacao fisica da empresa, fornecer e obter informacoes, promover produtos e servicos de maneira integrada com fornecedores, ofertar produtos e servicos diferenciados de forma dirigida, obter feedback do cliente.
O comportamento do consumidor e um dos temas mais recorrentes na area de marketing, e tem como foco entender o processo decisorio dos individuos em relacao a produtos, servicos e experiencias (Blackwell, Miniard & Engel, 2011).
Research suggests that motivations to engage in WOM include dissonance reduction (Engel, Blackwell, & Miniard, 1993; Kraft & Martin, 2001).
Desde el punto de vista de los resultados financieros de la universidad, es importante la satisfaccion de los individuos graduados por las probabilidades de que vuelvan y refieran a otras personas positivamente para que realicen sus estudios en los programas que se oferten (Blackwell, Miniard y Engel, 2005).
Ainda, deve-se considerar como influencias a conveniencia em achar o produto, facilidade em pagar, em nao perder tempo e importancia atribuida a determinada necessidade (Blackwell, Miniard & Engel, 2008).
Para Parente e Barki (2014), dentre os processos para o sucesso dos varejistas, o modelo dos sete estagios do processo de compra de Blackwell, Miniard e Engel (2005), uma vez que o autosservico nao existe o contato com a equipe de venda.
The discussion on organic certification labels in the scope of this research falls within the theoretical framework of consumer behavior, which, according to Blackwell, Miniard, and Engel (2000), can be defined as "the physical and mental activities involved in buying, consuming and using products and services, including the decision making processes preceding and following such actions".
This research is focus on the traditional decision making model from a cognitive perspective of consumer behavior (Engel, Kollat & Blackwell, 1968) that, nonetheless all the updates (Engel, Kollat, Blackwell, & Miniard, 1986; Engel, Blackwell, & Miniard, 1995), modifications (O'Brien, 1987), and developments (Rice, 1993), the EKB or EBM model (1) recently have been used to examines purchase patterns (Foxall, 2005), consumer satisfaction (Yoon & Uysal, 2005), perception of marketing strategy (Lin, Li, & You, 2012), pre-decisional influences (Paul, 2013), purchase intention prediction (Martinez & Kim, 2012), social influence and satisfaction (Hsu, Chen, and Weng, 2009), and many other topics involved in decision making and marketing strategies.
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