April 10, 2015 /PRNewswire/ -- Clorox Healthcare is dedicated to helping fight the spread of healthcare-associated infections to meet infection prevention needs in hospital settings, and is concerned by claims its competitor, Xenex Services LLC, is making, despite a recent ruling against Xenex by the Better Business Bureau's National Advertising Division (NAD
) (See: NAD
Ruling Press Release).
The active ad-monitoring and peer-to-peer process conducted by the NAD
encourages cooperation and allows companies a chance to change non-compliant behavior voluntarily, before facing consequences from the FTC and other law enforcement agencies.
examined express claims that included: "50% VVhiter;" "50% Fresher;" "Versus the leading value brand on a wash load basis per load;" "Double Scoops of Baking Soda;" "Ultra Power 4X Concentrated;" and "Sensitive Skin 4X Concentrated," NAD
also considered whether the claims implied that Church & Dwight liquid laundry detergents are four times more concentrated than other products on the market.
even takes an arbiter-like role in that it examines the evidence and issues a determination that is communicated to the parties through a final report.
has extensive diamond holdings in northern Australia and has recently announced an upgraded resource at its Merlin project in the Northern Territory of 30 million tonnes containing a total of 7.
also reviewed the implied claim that the full line of Sherwin-Williams Harmony paints, including base paint and paint containing color, contain no VOCs.
noted in its decision that the key evidence submitted in support of the claims was the result of home-use testing conducted from 2006-20Q8 on various Huggies and Pampers products.
Anheuser-Busch InBev had lodged a complaint about the MillerCoors ads with the NAD
, and MillerCoors conceded that no new taste protection technology was involved.
The combination of this test, and Bayer's current line of VERSANT(R) HIV and HCV viral nucleic acid tests, delivers on Bayer's strategy to become a leader in NAD
Over the years, NAD
has had a reputation for excellent design but sometimes iffy production quality control.
According to a document release by NAD
, Sealy questioned Simmons' compliance with an agreement made earlier this year, in which Simmons agreed to modify its advertising and provide additional substantiation for certain claims.
has recently been restructured and reorganized and stands ready for the future.