Through NBA Cares
, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
"BWB Asia 2019 will also include NBA Cares
and community outreach efforts with youth in Tokyo.
Bradley Beal of the Washington Wizards received the NBA Cares
Community Assist honor.
In addition to the on court action, the game will feature a variety of interactive fan activities, NBA Cares
community outreach initiatives and Jr.
LeBron has received the Offseason NBA Cares
Community Assist Award in recognition of his dedication to the I PROMISE School project.
Bowen will also make a stop at the Polytechnic University of the Philippines as part of the league's global NBA Cares
It will also include a variety of NBA Cares
and Jr NBA community outreach efforts with youth in New Delhi in partnership with the local community organisations.
The 31-year-old Emirati represented his country as part of a tie-up between the Special Olympics and NBA Cares
, the league's global social responsibility programme to promote Unified Sports -- a sports-experience social inclusion initiative for people with determination.
Other awards to be presented include Executive of the Year, Sixth Man Award, Teammate of the Year, Sportsmanship Award and NBA Cares
Community Assist Award.
taking part in a series of workshops and activities as part of the Sports Visitors Programme and laid emphasis on the key role of NBA Cares
, the league's social responsibility programme, in developing charity action.
This mission guided the establishment of the NBA Cares
program, which was initially conceived as a way to enhance the image of the league and its players (Bucher, 2006; Giannoulakis & Drayer, 2009; McGowan & Mahon, 2009), and which, to date, has resulted in the donation of over $230 million to charitable causes and generated 2.8 million hours of service (NBA, 2014).