neuromarketing


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neuromarketing

(ˈnjʊərəʊˌmɑːkɪtɪŋ)
n
(Marketing) the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques
References in periodicals archive ?
The application of eye tracking in safety application, neuromarketing and market research is driving the market.
And although there is nothing intrinsically new about the commodity fetishism represented by these advertising techniques, the addition of neuromarketing and the explicit attempts to eliminate generational differences enhance the capability of these advertisement campaigns to erode childhood--and adulthood for that matter (Hayward 2013).
The answers to both why restaurants are deleting the currency symbol and how totally unrelated information can influence perception of price or value come from the relatively new field of Neuromarketing or "behavioral marketing.
KNOWLEDGE SESSIONS FOR ALL The Knowledge Programme will for the first time include education sessions designed to appeal to our exhibitors as well as our Hosted Buyers and Trade Visitors and 'Neuromarketing for the Event Industry' presented by Wenda Kielstra, CEO of Consumatics, is one of the sessions, where Wenda will share her experiences and show how neuromarketing and subconscious behaviour can apply in the events and hospitality industry.
Providing and developing the sales communication principles on the basis of customer insights and the SBK Copy Strategy: storyboards, customer value proposition, promotional tonality, knowledge transfer from the neuromarketing, emotional selling.
Neuro-Insight is a leading global neuromarketing firm that uses a unique brain-imaging technology to measure the consumer's response to communications.
Neuromarketing in action; how to talk and sell to the brain.
com)-- On March 5-7, 2014, the Neuromarketing World Forum will bring together business and academic thought leaders from around the world who are dedicated to understanding consumer behaviour through neuromarketing research.
One offshoot of brain-centered science is the burgeoning business of neuromarketing, in which advertising consultants use fMRI and brain wave data to tell Google, Facebook and other companies--for a price--whether consumers will buy or ignore new products.
Dooley combed through neuroscience research to come up with practical tips for businesses small and large for his book Brain fluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (2011, Wiley).
There is even a growing neuromarketing industry, where market researchers use data from these same BCI devices to measure the attention level and emotional responses of focus groups to various advertisements and products.
The chapter concludes with a quick overview of the empty hype and genuine insights produced by the new "neuro- disciplines" of neuroeconomics (mostly a success story), neuromarketing, neurodesign, neuroaesthetics, neurotheology, and neuropolitics (rife with charlatanism).