(NLSN) announced a first-of-its-kind data and technology agreement with IPG Mediabrands, the media management and data arm of Interpublic Group (IPG), that will greatly enhance their audience discovery, activation and measurement abilities.
has told the court hearing its lawsuit against Bubba Clem, aka Bubba The Love Sponge and the BRN Radio Network that much of their defenses are overreaching and should be stricken from the record.
After more than half a century of celebrating Nielsen
as an isolated, self-made genius, the Danes have thrown open the door of inquiry and beckoned foreign scholars in.
Online is comprised of the company's Nielsen
//NetRatings and BuzzMetrics services, which provide independent measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word-of-mouth, commerce, and consumer behavior.
said Wednesday its TeleFutura network has joined Nielsen
Media Research's national ratings service, which measures the audience for programming on all major U.
Thanks to a June court victory, Nielsen
Media Research is continuing to replace its 50-year-old paper diary television rating system with electronic "local people meters" (LPMs), despite the uproar from critics.
has announced that Nielsen
Media Research has implemented EMC networked storage and open software to deliver dramatic price/performance gains.
With the publication of Reading Race in American Poetry: "An Area of Act", Aldon Nielsen
continues the investigation of American racial discourse, literature, and cultural production that he has been conducting for more than a decade.
According to Glen Nielsen
, director of 3-D design, Anderson found its solution in a type of CNC gantry router that interfaced with CAD systems.
of the Department of Agriculture's Grand Forks (N.
Online Campaign Ratings initiative is the first to align a number of top online ad platforms--key drivers in the online advertising ecosystem--behind Nielsen
's online audience reach standard.
Matt O'Grady, who was executive vice president and managing director of Local Media for Nielsen
's audio and television clients since Nielsen
acquired Arbitron in 2013, is now moving to Nielsen