But Blake Russell, KWNA's general manager, told our Northwest Arkansas Business Journal that he considers the quarterly Nielsen rating
surveys, upon which TV stations base ad rates, to be "flawed" and "antiquated.
8 Nielsen rating
and 6 share -- a rise of 38% over its main competitor, WNYW Channel 5's two-hour "Good Day New York" debut show in August 1988.
9 rating points to the overall Nielsen rating
of "Steve Harvey Show," which gets a greater boost from blacks than any other primetime series.
7 Nielsen rating
in cable homes among 12-to-24-year-olds, putting it well ahead of the No.
5 Nielsen rating
when it telecast games featuring Jordan and the Bulls.
The NBC and ABC affiliates in Southwest Florida have a new deal that ensures their continued access to Nielsen ratings
Although Netflix continues to eschew Nielsen ratings
, the service's "Orange Is the New Black" and "House of Cards" rank high in terms of Twitter and Facebook metrics, trumping social media stats for many traditionally rated series.
However, the Nielsen ratings
fail to reflect the popular consciousness because they don't include content downloaded illegally, an increasingly popular way to watch TV.
Among Hyatt's criteria are non-cable show episodes, series, movies, and specials with advertising because only they have Nielsen ratings