no-brainer

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no-brain·er

(nō′brā′nər)
n. Informal
Something, especially a choice or decision, that is so obvious or easy as to require little or no thought.

no-brainer

(ˌnəʊˈbreɪnə)
n
slang something which requires little or no mental effort

no-brain•er

(ˈnoʊˈbreɪ nər)
n.
Informal. anything requiring little thought or effort; something easy or simple to understand or do.
[1970–75]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.no-brainer - anything that requires little thought
project, task, undertaking, labor - any piece of work that is undertaken or attempted; "he prepared for great undertakings"
colloquialism - a colloquial expression; characteristic of spoken or written communication that seeks to imitate informal speech
Translations

no-brainer

n (esp US inf) → Kinderspiel m, → leichte Entscheidung; it’s a no-brainerda muss man nicht lange überlegen, das versteht sich von selbst
References in periodicals archive ?
The no brainer part of this for me has always been what the reaction of golf club members would be if they were told non members would have all the same benefits as the paying members.
Manchester-based market intelligence specialist, The Insights People, has chosen No Brainer to co-ordinate a comprehensive PR brief, promoting its range of trend and data-led research through Kids Insights and Parents Insights.
I don't mind 'have a nice day' as much but 'no brainer' and 'touch base' are stupid - as is 'enjoy' (in a restaurant).
"He's a bit of a freak really and for him to keep grinding the level of performance he does week in, week out -it's just a no brainer."
DT Take him if YMB leaving it's a no brainer. TMW Why sign a relegated player?
Nevertheless, for free, it's a no brainer for Tivo owners, particularly with the promise of more live channels to come, along with catch-up TV and on-demand services.