Own-label - definition of Own-label by The Free Dictionary
private label (redirected from Own-label)
A brand of product that is marketed by a retailer or distributor and sold alongside manufacturer brands, usually as a discount alternative.
References in periodicals archive
Cash-conscious shoppers are choosing supermarkets' own-label
sparkling wines ahead of dearer branded fizz, a report reveals.
40 Save: 40p Sainsbury's says: We are the first supermarket to launch own-label
The UK market for groceries has always been a battlefield between the manufacturers of national brands and the retailers' own-label