private label

(redirected from Own-label)

private label

n.
A brand of product that is marketed by a retailer or distributor and sold alongside manufacturer brands, usually as a discount alternative.

pri′vate-la′bel adj.
References in periodicals archive ?
Cash-conscious shoppers are choosing supermarkets' own-label sparkling wines ahead of dearer branded fizz, a report reveals.
40 Save: 40p Sainsbury's says: We are the first supermarket to launch own-label Angel Slices.
The UK market for groceries has always been a battlefield between the manufacturers of national brands and the retailers' own-label products[1-3].