The major beneficiaries have been Parle Bisleri and Parle Agro
whose combined market share in soft drinks has gone up from 15.
Maharashtra, July 13 -- With a commitment to cater to rising demands, Parle Agro
has announced that it will be setting up its factory in Sitarganj, Uttarakhand.
Barr, Guangdong Jiaduobao Drink & Food, Hangzhou Wahaha, Kirin Beverage, Parle Agro
, Ting Hsin, Uni-President Enterprises.
Professionalizing family business management is an evolutionary process that affects every family business interested in sustainable growth," Nadia Chauhan, joint managing director of Indian food giant Parle Agro
, tells "India Times.
The rating benefits from the company's healthy financial risk profile, its experienced promoters and established relationship with Parle Agro
Schauna Chauhan, CEO, Parle Agro
, has overseen the company's foray into new areas such as confectionery
In the soft drinks sector, Coca-Cola was the clear leader with Pepsi close behind, but several Indian companies such as Parle Agro
, Parle Bisleri Ltd and Dabur India Ltd proffered some healthy competition.
Similarly, Parle Agro
Pvt Ltd also introduced Cafe Cuba, which is a coffee flavoured carbonate to attract new consumers who like coffee.
Accutech, Adecco, Balaji Telefilms, Bridgestone, Ceasefire, Collabera, Convergys, Country Club, CPLC, Curewin Pharmaceuticals, Ernst & Young, Fibro, Godrej, ICICI Bank, iGate, IIM Indore, Infosys, ING, JP Morgan, Kirloskar, Lupin, Mimo, Nestle, Outsource Partners International, Parle Agro
, Pepsico, Shriram, Toyota, Videocon" says Mr.
Bisleri International, Dabur India, Parle Agro
, Godrej Foods, Bengal Beverage, energy drink maker Red Bull and Amul are among 52 firms that have agreed to join the association.
sold its popular drink Frooti mostly in tetra packs priced at `5 each in rural areas - which accounted for 32 per cent of total sales - but is now looking to market 650 ml PET bottles of Frooti there as well, each costing `25.
The other major players include Parle Agro
, ITC, Parle Products, Balaji Wafers and Parle Wafers among others.