perceptual mapping

(redirected from Perceptual map)

perceptual mapping

n
(Marketing) marketing the use of a graph or map in the development of a new product, in which the proximity of consumers' images of the new product to those of an ideal product provide an indication of the new product's likely success
References in periodicals archive ?
For the Pakistan Tehreek-e-Insaf (PTI), one of the weakest federal governments to take over under the 1973 constitution, not being able to elect a president will place it on a perceptual map. Politics is about perceptions.
Figure 1 shows the perceptual map of the categories of variables investigated (sociodemographic characteristics of victims, aggression characteristics, and patterns of injuries).
In order to illustrate how each carrier is perceived relative to its contemporaries on multiple factors, this perceptual map was prepared using some of the key evaluation factors.
"And further, we learned that in older adults' minds, they have a perceptual map of the continuum, and they actually see a CCRC as being further along the continuum, toward the end of life, than a retirement community, which was shocking to us.
(2009), using attributes based perceptual map showed a clear distinction between the brand personalities of two of the major cola brands i.e.
In the FMCG sector in Pakistan, marketers extensively use something called the 'perceptual map'.
For a more detailed explanation of perceptual map interpretation, refer to Lilien and Rangaswamy and Johnson [9-10].
Their website, as seen from the accompanying perceptual map, shows that it is about average to the available compared competition, but does not standout to give them enough of a competitive advantage.
The metric ratings of all airlines with regard to a set of service attributes were input to an MDS analysis; the output of the MDS analysis is a perceptual map that illustrates the relationships between airlines and service attributes.
The two-hour focus groups were taped and summarized using a perceptual map. Results: We found a pervasive atmosphere of fear and anxiety regarding three realms: 1) insurance coverage, 2) information technology, and 3) health justice.
Full browser ?