private label

(redirected from Private-label)

private label

n.
A brand of product that is marketed by a retailer or distributor and sold alongside manufacturer brands, usually as a discount alternative.

pri′vate-la′bel adj.
References in periodicals archive ?
These young educated consumers, being increasingly exposed to various media channels such as TV, Internet, and social media, are more aware of private-label products, private-label food and beverage companies, and the associated benefits, thereby are more influenced to consume private-label food and beverage products.
Dubai: Because private-label products, which are often priced lower than name brand equivalents, tend to be profitable, supermarket chains in the UAE are bringing more private-label products to the market.
Private-label coffee sales are being fuelled by two leading factors: a highly developed retail environment and the preference for fresh ground coffee rather than instant coffee.
Private-label foodstuffs and kitchenware offer independent gourmet retailers unique points of differentiation that can build both brand awareness and customer loyalty.
That has been the ease with Clearwater Paper Corp., a Spokane, Wash.-based provider of private-label tissue to retail grocery chains.
Sales of retailers' private-label items have taken off during the Great Recession.
Private-label grocery products, long shoved to the back of the shopping cart in favor of national brands like Kraft and Skippy, are gaining acceptance among shoppers as stores take new steps to beef up their own brands.
NEW YORK-The private-label business of Homestead Fabrics is not going to take a back seat with the recent acquisition of Guilford Mills' home fashions business, which includes brand names such as Jockey Home, Karen Neuburger and Goodnight Family.
(Some argue that in some product categories, quality is actually better in private-label or store-brand products.) Second, the distribution revolution has turned everything upside down.
Retail sales of private-label products in supermarkets grew only 4.4% last year, to reach $33.9 billion, according to a new study by Packaged Facts, the New York-based research company.
The study concluded that private-label items held a 15 .3 % share of units, compared with a 12 .7 % share of dollars.