brand extension

(redirected from Product extension)
Also found in: Financial.

brand extension

n
(Marketing) marketing the practice of using a well-known brand name to promote new products or services in unrelated fields. Also called: brand stretching
Translations
extension de marque
Mentioned in ?
References in periodicals archive ?
Kinoko To-Go AHCC Powder Packets is a product extension of Q0L's best-selling family of products featuring AHCC (Active Hexose Correlated Compound), an effective, well-absorbed and proprietary immune-supportive mushroom extract backed by more than 20 human clinical studies.
She joins Tampa-based Meadow Burke after eight years within a global contract services company, where she oversaw new business sales and marketing strategies as well as brand and product extension introductions and launches.
They discussed on the much needed product extension in the changing business scenario to compete and take first mover advantage.
The "mini" connector is a product extension of the popular circular push-button D Series connector design.
While product failures and problems are important to understand, it is equally important to understand the nuances of positive experiences--these will often lead you to the next product extension or platform innovation.
Autodesk, have announced the availability of a new downloadable product extension for Autodesk Subscription Program members.
1 social snacking brand, is launching the most revolutionary product extension to the Pringles range yet.
The technology integration Co delivered as a separate CodeArmor product extension Co will leverage the software protection capabilities of CodeArmor with softANCHOR device locking, enabling users to prevent overt piracy and license overuse or "inadvertent" piracy.
Therefore, a stock market newsletter is a natural product extension.
PLANO, Texas -- Terion, the leading provider of trailer fleet management systems, has announced the launch of FleetView 3C -- a product extension designed specifically for managing domestic intermodal containers.
SmartForms, a product extension to the newest version of Fair Isaac's industry-leading rules management system, is designed to help users create customized, interactive web-based forms that deliver more accurate data and speed decision-making processes in customer-facing applications.

Full browser ?