The age of prosumerism
: Some micro-economic analysis.
Any disconnection between policy and prosumerism
will fail at engaging the latter.
As Alf writes himself into and out of focus, his writing also mirrors the give-and-take of online prosumerism
. (11) His narrative voice formally captures the spirit of an Internet barter culture that, since the dawn of Web 2.0 in the 1990s, has urged voyeurs to become exhibitionists.
"Try starting a riot or beginning a painting--or just lie back and stare at the sky." (4) Von Hantelmann's characterization of the Fun Palace substantially reorients it away from the agit-prop street-theater context of '60s London to better fit our current society: in her words, "large, concentrated groups of people, individualization, flexibilization, constant change, and the increasing involvement of consumers." (5) It's a staggering rhetorical shift that takes up what is most proto-neoliberal in Price (the mantra of flexibility) and rebrands it as prosumerism
The growth of prosumerism
all over europe challenges current energy market structures and institutions.
of modern prosumerism
. (94) Although regulation is certainly needed,
Innovation al, 2002) (Innovation with Customers); Prosumerism
; Team-Based- CoLearning.
Combining insights from Giddens and Orlikowski, the thesis suggests that most Internet users are enacting a "structure of audiencehood", entailing somewhat traditional consumer behavior, rather than a "structure of prosumerism
", which would entail extensive uses of the interactive features made available online.