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An awareness of the characteristics that constitute one's self; self-knowledge.
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According to self-perception theory, people perceive themselves as they articulate their thoughts in social interactions (Bem, 1972).
A classical self-perception theory by Derryl Bem (Bem 1972) says that the way we perceive ourselves influences our beliefs (and among them our self concept) and behavior.
As a whole, brand managers, ad execs, and marketing research suppliers are not knowledgeable enough about the aspects of emotions and needs, behavioral psychology, self-perception theory, and genetic evolution," Hallward writes.
builds on William James's concept of self-perception theory, which holds that feelings do not cause behavior but in fact follow from behavior, and are the means of our knowing about our bodily state and behaviors.