shelf talker


Also found in: Financial.

shelf′ talk`er


n.
a cardboard, paper, or plastic advertisement of a product designed to be attached to a shelf on which the product is exhibited for sale.
References in periodicals archive ?
The company can provide a shelf talker that offers a $5 instant savings coupon, she notes.
Clip Strip has also added to its EG-Series of plastic shelf-edge sign holders, which create flush- or flag-style shelf-talking vehicles, Spitaletta says, as well as rolling out a take-one coupon book shelf talker.
After each shelf talker, we get right back to the story in progress, and a lively story it is, told largely through dialogue.
A strategically placed shelf talker, too, brings attention to a featured oil, Johnson adds.
The Hawaiian Tropic[R] team at Energizer Personal Care selected TFI Envision to create an exciting new in-store shelf talker called the Shopping Scenter[TM]* by Scentisphere[R].
A shelf talker is a sign that fits under the books on a bookshelf.
Some of the more unique uses of digital at the shelf, he says, are RFID/near field communications - still a traditional shelf talker but imbedded with an RFID (radio-frequency identification) chip.
Utilizing Latex Impregnated and Jetlaser Translucent paper-based face materials, these new shelf marker and shelf talker labelstocks for the Americas market offer superior on-the-job performance for on-the-shelf product information and advertising.
They will be influenced by price, packaging, and maybe a shelf talker or manager's special signage and possibly some brand awareness.
Some of the more unique uses of digital at the shelf, he says, are RFID/near field communications -- still a traditional shelf talker but imbedded with an RFID (radio-frequency identification) chip.
A product sheet and shelf talker art will be made available in support of this new limited-edition package.
Kahlua is supporting the launch with point-of sales materials including a case card, shelf talker and shelf schematic.