soft sell

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soft sell

n.
A restrained, low-pressure method of selling or promotion.

soft sell

n
(Commerce) a method of selling based on indirect suggestion or inducement. Compare hard sell

soft′ sell′


n.
a method of advertising or selling that is quietly persuasive, indirect, and sophisticated (opposed to hard sell).
[1950–55]
soft′-sell′, v.t. -sold, -sell•ing, adj.
hard sell, soft sell - Hard sell implies an aggressive approach toward a potential buyer; a soft sell is a more subtle, suggestive approach.
See also related terms for subtle.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.soft sell - suggestive or persuasive advertising
publicizing, advertising - the business of drawing public attention to goods and services
Translations

soft sell

npersuasione f (indiretta) all'acquisto
References in periodicals archive ?
Both movies have been recognized by advocates for the disabled as soft sells on euthanasia, and disrespectful of human life and dignity.
The word on products is that soft sells. "Very soft, touchable fabrics still lead the way," said Dietra Smith, vice president of design at Mastercraft, adding that production techniques such as wet-washing goods are being used to create a softer hand.