WILSON JAMES D & $435,000 3711 STAYMAN
Researchers have mainly investigated the effectiveness of honorary ambassadors in promoting government campaigns or policies, according to related theories in the field of advertising, with a focus on the concepts of source credibility, source attractiveness, meaning transfer, celebrity endorser-product congruence, and parasocial interaction and identification (e.g., Aaker & Myers, 1987; Brown & Fraser, 2004; Deshpande & Stayman
, 1994; Erdogan, 1999; Hovland & Weiss, 1951; K.
Advertisement that builds favorable brand attitude and is relatively more memorable leads to development of favorable brand knowledge (Keller, 1993), and thus positive brand equity (Brown and Stayman
, 1992; Cobb-Walgren et al., 1995).
Furthermore, and consistent with prior work revealing consumer attitudes toward advertising and promotion affect brand attitudes, we propose, based upon brand beliefs (i.e., the dual-mediation hypothesis; Brown and Stayman
1992) that retailer-driven sustainability disclosures affect attitudes toward the retailer initiating the disclosure program both directly and indirectly.
, D., 2008, "Antecedents and consequences of attitude toward the ad: A meta-analysis".
01287 632730 STAYMAN
PETER JOHN Peacefully at home surrounded by his loving family, Peter aged 80 years.
Purchase intention is also defined as the attitude toward a brand that significantly affects the intention of the consumer to buy that brand (Brown and Stayman
Congratulations to students Zoe Stayman
and Edward DeLeon, as well as teacher Gary Conaway, on the outstanding PSA.
and Deshpande's (1989) study, Forehand, Deshpande, and Americus (2002) found that consumers were usually attracted by brands, which were associated with their social identity.
said: "My son Elliot Stayman
is celebrating his fourth/first birthday
Apple cultivars differ as to their susceptibility to Ca-deficiency related bitter pit, with 'Gala' and 'Golden Delicious' being less susceptible than 'Breaburn', 'Red Decilious' and 'Stayman
Bonus: Other worthy and historically proven cider apple varieties are 'Baldwin,' 'Ben Davis,' 'Black Twig,' 'Empire,' 'Honeycrisp,' 'Jonathan,' 'Newtown Pippin' (aka 'Albemarle'), 'Northern Spy,' 'Razor Russet,' 'Smokehouse,' 'Stayman
,' 'Virginia Crab' (aka 'Hewes Crab'), 'Wickson Crab' and 'Yates.'