sticker shock


Also found in: Idioms, Wikipedia.

sticker shock

n.
Dismay stemming from the discovery that the price or value of a service or good is higher than expected.
References in periodicals archive ?
Here are four kinds of income that people routinely think they dont have to report, tax pros say, plus tips on how to do things, such as spreading out estimated tax payments, to avoid the related sticker shock when they file returns.
In addition to a ALCOHOLIC BEVERAGE CONTROL new look for the program's messaging, Project Sticker Shock participants will be able to take advantage of online training, event registration and post-event evaluation.
There's no sticker shock from seeing a line of zeros, even if the product is only a few cents cheaper.
When it came to know about the cost of replacing the state's old computer system could top $100 million, the joint budget committee received a severe case of sticker shock.
I went shopping for some deck balusters at a big-box store and came away with sticker shock.
The highest beef prices in almost three decades have arrived just before the start of grilling season, causing sticker shock for both consumers and restaurant owners--and relief is not likely anytime soon, explains Lee Schultz, assistant professor of economics at Iowa State University, Ames.
Not only that, but her sticker shock comes in a high deductible, too.
Summary: The price tag isn't the only sticker shock that Beirut's fashionistas should consider when browsing the racks: Activists urge consumers to consider the environmental toll of their wardrobes.
But ending the widely disliked three-year service plan could also bring on a bit of sticker shock for the newest smartphones.
Experience reverse sticker shock with the new PSE Brute[TM] X ($399.
But even those mechanisms may not be enough to help consumers avoid sticker shock at the grocery market as long as government insists they burn ever more corn just to get there.
While these prices might give the casual hunter sticker shock, it's cheaper than buying a satellite phone and worth the peace of mind for you and your loved ones.