home brand

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Related to Store brand: Own brand

home brand

n
(Commerce)
a. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
b. (as modifier): home-brand products.
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
The report, which draws on Nielsen data, said 1 billion store brand eggs were sold at U.S.
Store brand infant formulas can save parents money as they may cost up to 50% less than national brands.
Gary Sycz: A winning fragrance (your product's "sensory ingredient") is the fastest way for a consumer to say "yes" to your store brand. Just take a moment to observe shoppers in the household or personal care aisles.
Nearly 60 percent of retailers and wholesalers surveyed say they are increasing store brand development.
Looking beyond these traditional outlets and the data available from Nielsen, a more comprehensive figure for annual store brand sales in food and non-food consumables would include an estimated $20 billion or more in revenues from chains that range from no-frills discounters like Aldi and Save-a-Lot, to specialty chains such as Whole Foods and Trader Joe's, as well as convenience stores.
Adding more premium and diverse products is another way to enhance a store brand and its reputation for quality.
Millennials find store brand food products more innovative than name brands, according to a new report from the Mintel Group.
"The CVS store brand customer is a smart and savvy shopper who wants premium products at a great value."
The space, therefore, presents a huge opportunity for retailers to differentiate themselves from competitors via the right store brand products.
To get some clarification on whether shoppers look at store brands through the same glasses they use with national brands, we asked half of the shoppers we polled last month to rate the importance of 18 attributes when they were buying national brand soup, then to rate the importance of the same 18 attributes when they were buying store brand soup.
CHARTER CLUB National Brand 15% Store Brand 24% Don't Know 61% ESSENTIAL HOME National Brand 14% Store Brand 30% Don't Know 56% KITCHENAID National Brand 81% Store Brand 9% Don't Know 10% CHRIS MADDEN National Brand 21% Store Brand 19% Don't Know 60% GREAT VALUE National Brand 13% Store Brand 48% Don't Know 39% MICHAEL GRAVES National Brand 9% Store Brand 17% Don't Know 74% CRAFTSMAN National Brand 44% Store Brand 50% Don't Know 6% HOMETRENDS National Brand 15% Store Brand 34% Don't Know 51% RALPH LAUREN National Brand 81% Store Brand 13% Don't Know 6% SOURCE: WSL STRATEGIC RETAIL Note: Table made from pie chart.