unit volumes increased in two departments (general merchandise and health and beauty aids) but declined in the channel's other nine departments, including dairy, deli and fresh meat
infant formulas can save parents money as they may cost up to 50% less than national brands.
Discerning shoppers are picking-up your store brand
laundry detergent or softener products, taking the cap off and smelling the product.
Nearly 60 percent of retailers and wholesalers surveyed say they are increasing store brand
As for drug chains, store brand
dollar sales rose nearly a percentage point to $8.
Adding more premium and diverse products is another way to enhance a store brand
and its reputation for quality.
Millennials find store brand
food products more innovative than name brands, according to a new report from the Mintel Group.
The CVS store brand
customer is a smart and savvy shopper who wants premium products at a great value.
The space, therefore, presents a huge opportunity for retailers to differentiate themselves from competitors via the right store brand
To get some clarification on whether shoppers look at store brands
through the same glasses they use with national brands, we asked half of the shoppers we polled last month to rate the importance of 18 attributes when they were buying national brand soup, then to rate the importance of the same 18 attributes when they were buying store brand
CHARTER CLUB National Brand 15% Store Brand
24% Don't Know 61% ESSENTIAL HOME National Brand 14% Store Brand
30% Don't Know 56% KITCHENAID National Brand 81% Store Brand
9% Don't Know 10% CHRIS MADDEN National Brand 21% Store Brand
19% Don't Know 60% GREAT VALUE National Brand 13% Store Brand
48% Don't Know 39% MICHAEL GRAVES National Brand 9% Store Brand
17% Don't Know 74% CRAFTSMAN National Brand 44% Store Brand
50% Don't Know 6% HOMETRENDS National Brand 15% Store Brand
34% Don't Know 51% RALPH LAUREN National Brand 81% Store Brand
13% Don't Know 6% SOURCE: WSL STRATEGIC RETAIL Note: Table made from pie chart.
Morton and Zettelmeyer examine why a retailer would want to introduce a store brand
in a particular category.