disruptive technology

(redirected from Sustaining technology)
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disruptive technology

Any technology that causes a revolution in traditional business models.
References in periodicals archive ?
While Christensen seems to paint a grim picture for large organizations, he presents a methodology that can increase the organization's ability to identify, develop, and successfully bring to market emerging, potentially disruptive technologies before they overtake the traditional sustaining technology.
53) Disruptive technologies will eventually overtake or match the performance of the sustaining technology based on market demand.
In education, a sustaining technology might be a SmartBoard, which in most applications is a way to present information dynamically and efficiently--a sustaining upgrade to the chalkboard and overhead projector.
There is a distinction between a sustaining technology and a disruptive technology.
By treating a sustaining technology as a disruptive technology and creating a separate structure, the industry leader impedes its own ability to serve its customers and opens opportunities for competitors to enter the market.
The disruptive technology only needs to exceed the performance demanded by the user at the low end of the market and have some redeeming factor, like lower cost, faster time to market, more availability of materials, ease of manufacture, or one unique performance attribute to often totally replace the sustaining technology.
com)--two global giants partnering to create Mendocino, seamless integration between Outlook and SAP's backend transactional systems--achieve disruptive innovation or are viewed as sustaining technology (successive incremental improvements to performance that are integrated into existing products).
The idea that the rise of the Internet spells the end of print and TV news stems from the popular sense of the Internet as a disruptive rather than a sustaining technology.
Sustaining technology refers to the day-to-day expectations of patient and provider--everything from blood sugar monitoring to general anesthesia.
By aggressively seeking out philanthropic gifts and grants for their schools, administrators can offset to some extent the high cost associated with introducing and sustaining technology in public schools.
The amount of potential revenue, when compared with the firm's total revenue, may be so small that the large firm would prefer to concentrate on success being experienced with sustaining technology.
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