test marketing


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test marketing

n
(Marketing) the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change
References in periodicals archive ?
Beck's North America has announced the nationwide launch of Beck's Light, following a successful test marketing effort in Chicago, Miami, Denver and Rhode Island.
Frito-Lay isn't saying if or when the Max line will be sold nationally, although typically it takes six to 12 months of test marketing before a decision is made.