In Japan, they call them freeters (free loading), in Britain neets (not in education, employment or training), in Spain ni-ni's (indignados; neither working nor studying), in Germany Nesthockers (nest squatters), in Italy bamboccioni (grownup babies), in Ireland twixters
, and in the US the boomerang generation (over-indebted students and unemployed or underemployed graduates)-all of these "basement dwellers" or "double zeros" who return to (or never leave) Hotel Mama.
In recent years, young people undergoing the transition to adulthood have been given names such as "twixters
," "boomerang kids," and "kidadults" both outside and inside of academia (Grossman, Mustafa, van Dyk, Kloberdanz & Schultz 2005).
The period between 18 and 26 is now being repackaged as "youthhood" or "adultescence." Legally adults but not quite grown up, they are being called "Twixters."
Twixters find themselves in a transitional period between youthful frivolity and mature accountability.
However, observers have failed to examine the innate psychic links between Twixters and their trail-blazing Boomer parents.
Moreover, Boomer parents are exerting an influence on twixters because of their shared values, particularly passion and idealism.
This group is known as "twixters." According to a recent cover story in Time magazine, twixters are an emerging market of young consumers between the ages of 21 and 29 who continue to live with their parents; have fairly good jobs and income; and who are not making any moves to get married, establish families or take on other adult responsibilities that the previous generation did almost automatically.
Here are some things that banks should consider when attempting to market to twixters, as reported by Clark Crowdus, a principal with High-Definition Consulting Group, a marketing and business consultancy located in San Francisco.
Living at home: This means twixters are not likely to be burdened with the "overhead" of life that people who have moved away from home have.
One other distasteful nickname for this demographic cohort comes from the Italian government official who called 20-somethings living with their parents "bamboccioni," which literally means "grown-up babies." Other names along this line include "twixter" (U.S.), "nethocker" (German for a bird requiring feeding in the nest), and, in Asia, "parasite singles."
However, it still doesn't get my twixter out of the basement.