upfront

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up·front

or up-front  (ŭp′frŭnt′)Informal
adj.
1. Straightforward; frank.
2. Paid or due in advance: upfront cash.
adv. also up front
In advance; beforehand: demanded to be paid up front for the photographs.

up′front′ness n.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

upfront

(ˈʌpˈfrʌnt)
adj
informal open; frank; honest
adv, adj
(Banking & Finance) (of money) paid out at the beginning of a business arrangement
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
ThesaurusAntonymsRelated WordsSynonymsLegend:
Adj.1.upfront - frank and honestupfront - frank and honest; "he was upfront about his intentions"
direct - straightforward in means or manner or behavior or language or action; "a direct question"; "a direct response"; "a direct approach"
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
Translations

upfront

[ʌpˈfrʌnt]
A. ADJ
1. (= frank) → abierto, franco
2. [payment] → inicial
B. ADV
1. (= in advance) → por adelantado
to pay upfront for sthpagar algo por adelantado
2. (esp US) (= frankly) → sinceramente, francamente
Collins Spanish Dictionary - Complete and Unabridged 8th Edition 2005 © William Collins Sons & Co. Ltd. 1971, 1988 © HarperCollins Publishers 1992, 1993, 1996, 1997, 2000, 2003, 2005

upfront

adj
personoffen; to be upfront about somethingsich offen über etw (acc)äußern
upfront moneyVorschuss m; an upfront commission/feeeine Kommission/Gebühr, die im Voraus zu entrichten ist
adv
(= in advance) pay, chargeim Voraus; we’d like 20% upfrontwir hätten gern 20% (als) Vorschuss; we need all the cash upfrontwir benötigen die ganze Summe im Voraus
(esp US: = openly) → offen
Collins German Dictionary – Complete and Unabridged 7th Edition 2005. © William Collins Sons & Co. Ltd. 1980 © HarperCollins Publishers 1991, 1997, 1999, 2004, 2005, 2007
References in periodicals archive ?
The process of preparing for upfronts week--the annual marketplace synonymous with TV and video buying--begins on cold and dreary days in February.
Cable Upfronts for the 2014-15 season are expected to generate a five percent increase in advertiser commitments, according to FX Network's president of Ad Sales, Lou LaTorre.
While there's no denying the time crunch to buyers of adding cable's dog-and-pony shows to the Big Fours--there are only so many upfronts one can attend during a four- or five-day period before heads become fuzzy with ratings and CPM statistics--the overriding lure is in being able to make the pitch en masse to a roomful of buyers.
The most disruptive upfronts week in a decade, packed with presentations from newly merged and spun-off companies, has come to an end.
Think of it as a scaled-down version of the traditional upfronts. Advertisers will still get a peek at a new schedule and details on new shows in the works, but without all the bells and whistles that usually come at the upfronts.
THIS YEAR'S UPFRONTS week has wrapped up, and it was one for the ages.
Five weeks before the broadcast upfronts, network execs and MadiSon Avenue agree on one thing: This will be the most chaotic struggle for ad dollars in decades.
For the past decade, upfronts week has had the same rhythm to it: While each network's slate of new shows changed, buyers still pretty much knew what to expect at every presentation.
It's shaping up as the year digital makes a real impact in the network upfronts.
As the marketplace where the vast majority of television inventory is still bought and sold, the upfronts can serve as a laboratory for industry buyers to determine how to evolve with the changing times.
Somehow amid the glitz and showmanship of the network upfronts, the usual guest of honor turned up missing like the victim in a CBS crime procedural.
UPFRONTS ARE ALWAYS the centerpiece of the TV advertising year.