viral marketing


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viral marketing

n
1. (Marketing) a direct marketing technique in which a company persuades internet users to forward its publicity material in e-mails (usually by including jokes, games, video clips, etc)
2. (Marketing) a marketing strategy in which conventional media are eschewed in favour of various techniques designed to generate word-of-mouth publicity, in the hope of creating a fad or craze
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posit that viral marketing can hugely lower the cost of promotion and boost the speed of adoption.
A leaked photo of the Dark Knight Rises villain which Warner Brothers had kept a secret from batman fans has defeated the Hollywood film producer's original intended purpose of using it as part of a viral marketing campaign.
com)-- Viral Marketing is a 'viral process' that helps spread the brand message to an Internet-audience in a short span of time.
Mobile video messaging provider Mogreet said today that it has partnered with participation marketing company Oddcast to offer advertisers new viral marketing and distribution capabilities.
Viral marketing is becoming the primary tool to reach into social networks as it aims to connect to the leaders who would then spread the information to the entire group and suggest purchasing the products/services offered by marketers.
It is the latest example of the snowballing advancement of viral marketing, as the Welsh Rugby Union aims to maximise ticket sales for the forthcoming autumn internationals.
I need to promote the site and have been told that viral marketing is the best way.
Viral marketing is a technologically enabled form of "word of mouth" marketing.
Replace the pub with an online social network and you've got the perfect breeding ground for viral marketing.
When it comes to getting a message out with little time, minimal budgets and maximum effect, nothing beats viral marketing
Viral marketing is exciting, and understandably so--it's a marketer's dream that by simply planting a video, consumers will not only find it, but also spread it far and wide.
Anyway, whatever it was that invaded your inbox, I'm sure all of us have been infected by the viral marketing bug in the past few months.