Viyella


Also found in: Thesaurus, Wikipedia.

Viyella

(vaɪˈɛlə)
n
(Textiles) trademark a soft fabric made of wool and cotton, used esp for blouses and shirts
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.Viyella - a fabric made from a twilled mixture of cotton and wool
cloth, fabric, textile, material - artifact made by weaving or felting or knitting or crocheting natural or synthetic fibers; "the fabric in the curtains was light and semitransparent"; "woven cloth originated in Mesopotamia around 5000 BC"; "she measured off enough material for a dress"
trademark - a formally registered symbol identifying the manufacturer or distributor of a product
Mentioned in ?
References in periodicals archive ?
The Uxbridge-based company completed the sale of High Street clothing chains Jaeger and Viyella in January in a bid to stem losses from its fashion retail division which soared to pounds 18 million before reorganisation costs last year, compared with pounds 4.
The middle-aged actress is the new face of Viyella, a brand - until now - better known for its conservative look.
The closure of the Coats Viyella factory, in Alloa, Clackmannanshire, is the latest blow to the struggling rag trade.
Part of the Dynacast worldwide group of companies, SPM is a member of Coats Viyella Plc, a UK-based diversified manufacturing consortium.
The downturn has also begun to impact on its fashion retail division, which includes the Jaeger and Viyella brands.
This year alone has seen massive job losses at Dawson International, Coats Viyella, Ling Testiles, Caledonian CMT and Glentrool Knitwear, among others.
Two of the UK's best-known fashion brands - Jaeger and Viyella - were yesterday put up for sale by threads and clothing group Coats.
Gaskell also announced that former Coats Viyella and Tootal executive James Harrison, aged 61, has joined as a non-executive director.
The company, which was formerly known as Coats Viyella, has become a global thread business targeting the industrial and crafts markets.
Textile group Coats - formerly Coats Viyella - yesterday warned it was unlikely to match last year's profits due to tough trading conditions, and slowing markets since Sept 11.
Textile group Coats Viyella was looking less threadbare after stitching together a 35 per cent increase in operating profits last year.