personalization

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per·son·al·ize

 (pûr′sə-nə-līz)
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1.
a. To render personal rather than impersonal or purely professional: personalized the doctor-patient relationship.
b. To make or alter so as to meet individual needs, inclinations, or specifications: personalize a drug regimen; personalize emails to potential customers.
c. To have printed, engraved, or monogrammed with one's name or initials: personalized the bath towels.
2. To take (a general remark or characterization) in a personal manner.
3. To attribute human or personal qualities to; personify: "songs from the fifties and sixties that personalized automobiles by giving them names" (Christopher Hitchens).

per′son·al·i·za′tion (-lĭ-zā′shən) n.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
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personalization

noun
The American Heritage® Roget's Thesaurus. Copyright © 2013, 2014 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
References in periodicals archive ?
09 January 2017 - New York-based content discovery platform Taboola has acquired Israel-based web personalisation company Commerce Sciences, the company said.
RedDot LiveServer 3.0 web personalisation and content integration software has been introduced by RedDot Solutions UK, part of Hummingbird Ltd (Nasdaq:HUMC, TSX:HUM), a provider of integrated enterprise content management and network connectivity solutions.
Demandbase provides B2B marketing solutions that include a cloud-based ad targeting and web personalisation platform that allows measurement, re-targeting, and performance management solutions.