But it's not about greenwash, or 'eco-bling' as Jonathon Porritt described it last year - sprinkling little bits of glitter round the business and shouting about it." " It's not about greenwash, or "ecobling" as Jonathon Porritt described it
Dubbed "eco-bling" by some, such accessories won't help homebuilders reach the stringent 2011 deadlines for zero carbon building in Wales, or the average home owner to reduce the carbon footprint of their property, "Eco-bling describes unnecessary renewable energy visibly attached to the outside of poorly-designed buildings," says Doug King, author of a new report from the Royal Academy of Engineering that slams the trend.
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