kawaii

(kɑːˈwaɪɪ)

adj

denoting a Japanese artistic and cultural style that emphasizes the quality of cuteness, using bright colours and characters with a childlike appearance

(in Japanese art and culture) the quality of being lovable or cute

[Japanese: cute, from ka acceptable + ai love]

Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

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