Mediaspace executive Scot Kerr said in the statement that national advertisers, which are Mediaspace clients, are looking to focus campaigns on hyperlocal audiences: "National advertisers will benefit from the breadth of reach a newspaper ad campaign
provides with community newspapers as part of the equation."
Advertising: Industry in Peril discusses why sales are not a measure of advertising success, the massive cost of ineffective advertising, and common problems and blunders plaguing the advertising industry from mentioning the competition too often (thereby giving the competition free advertising!) to producing "onezies" rather than coordinated ad campaign
. The highlight of Advertising: Industry in Peril are the fifteen expert points to creating better advertising, such as "Make a Big Promise and reasons to believe it", "Demonstrate", and "Put messaging before entertaining".
It was bound to be controversial when L.A.'s Gay & Lesbian Center launched a $50,000 print ad campaign
featuring the slogan, "HIV is a gay disease," though perhaps they didn't anticipate the ferocity of the outcry.
Mississippi has long chafed at these perceptions--which in some cases spring more from stereotypes than statistics--and it has now introduced an ad campaign
called "Mississippi, Believe It!" A series of posters and T-shirts addresses old cliches and seeks to turn them into a more positive image.
The project, the largest ad campaign
ever by a church in Canada, includes an interactive Web site, www.wondercafe.ca, and a series of cheeky ads.
A NEW AD campaign
from the Partnership for a Drug-Free America announces that "drug addiction is a disease." In fact, say the ads, addiction is worse than a disease, because people are not inclined to sympathize with addicts, viewing excessive drug use as voluntary behavior rather than a condition requiring medical attention.
A Nike Women ad campaign
features a music video from Rihanna with a breakdown of the moves by choreographer Jamie King.
A small room in the company headquarters had been filled with fingerboards and used in their ad campaign
over the past several years.
The print and television ad campaign
encourages the country's 77 million baby boomers to stop ignoring the "800-pound gorilla" in the room--retirement planning.
"The photo illustrating 'HEARD' isn't reflective of the ad campaign
's focus or goal which is to show a responsive and highly qualified faculty and environment where students are treated as individuals," says Sherrill Kushner, a parent of a college senior.
Toronto -- In an effort to increase student enrollment, the Toronto Catholic District School Board is launching a $750,000 ad campaign
to ask parents to consider a Catholic education for their children.
In their UK ad campaign
the golden arch has disappeared and is replaced with a question mark.