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Related to admass: redpoll
(Sociology) the part of society that is easily influenced by the mass media and advertising
(Sociology) belonging to or typical of the admass
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|Noun||1.||admass - the segment of the public that is easily influenced by mass media (chiefly British)|
populace, public, world - people in general considered as a whole; "he is a hero in the eyes of the public"
Britain, Great Britain, U.K., UK, United Kingdom, United Kingdom of Great Britain and Northern Ireland - a monarchy in northwestern Europe occupying most of the British Isles; divided into England and Scotland and Wales and Northern Ireland; `Great Britain' is often used loosely to refer to the United Kingdom