advermation

advermation

Online advertisements that appear to offer information to the user but in fact offer marketing material.
Dictionary of Unfamiliar Words by Diagram Group Copyright © 2008 by Diagram Visual Information Limited
References in periodicals archive ?
Only 9 percent were favorably inclined toward ads that are "primarily entertaining," but 41 percent of all consumers interviewed were positive toward "advermation"--ads that provide detailed information.