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 (ăd′vər-tīz′mənt, ăd-vûr′tĭs-, -tĭz-)
1. The act of advertising.
2. A notice, such as a poster or a paid announcement in the print, broadcast, or electronic media, designed to attract public attention or patronage.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.


(ədˈvɜːtɪsmənt; -tɪz-) or


(Marketing) any public notice, as a printed display in a newspaper, short film on television, announcement on radio, etc, designed to sell goods, publicize an event, etc. Shortened forms: ad or advert
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014


(ˌæd vərˈtaɪz mənt, ædˈvɜr tɪs mənt, -tɪz-)

1. a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
2. a public notice, esp. in print.
3. the action of making generally known.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.


- From advertir, Old French for "to notice," and ultimately from Latin advertere, "to turn toward."
See also related terms for notice.
Farlex Trivia Dictionary. © 2012 Farlex, Inc. All rights reserved.


1. 'announcement'

An announcement is a public statement giving information about something.

The government made a public announcement about the progress of the talks.
The announcement gave details of small increases in taxes.
2. 'advertisement'

An advertisement is an item in a newspaper, on television, on the internet, or in a public place, which tries to persuade you to buy something, or which gives you information about an event or job vacancy.

He bought the game after seeing an advertisement on TV.
They placed an advertisement for a sales assistant.

The abbreviated forms advert (in British English) and ad are also commonly used.

The advert is displayed at more than 4000 sites.
The agency is running a 60-second TV ad.
Collins COBUILD English Usage © HarperCollins Publishers 1992, 2004, 2011, 2012
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.advertisement - a public promotion of some product or serviceadvertisement - a public promotion of some product or service
direct mail - advertising sent directly to prospective customers via the mail
preview, prevue, trailer - an advertisement consisting of short scenes from a motion picture that will appear in the near future
promotion, promotional material, publicity, packaging - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
advertorial - an advertisement that is written and presented in the style of an editorial or journalistic report
mailer - an advertisement that is sent by mail
newspaper ad, newspaper advertisement - a printed advertisement that is published in a newspaper
commercial, commercial message - a commercially sponsored ad on radio or television
broadsheet, broadside, circular, flyer, handbill, throwaway, flier, bill - an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
teaser - an advertisement that offers something free in order to arouse customers' interest
top billing - the advertisement of a star's name at the top of a theatrical poster
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.


noun advert (Brit. informal), bill, notice, display, commercial, ad (informal), announcement, promotion, publicity, poster, plug (informal), puff, circular, placard, blurb She recently placed an advertisement in the local paper.
Collins Thesaurus of the English Language – Complete and Unabridged 2nd Edition. 2002 © HarperCollins Publishers 1995, 2002


A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity:
Informal: pitch, plug.
Slang: hype.
The American Heritage® Roget's Thesaurus. Copyright © 2013, 2014 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
publicitéréclamemessage publicitaire
quảng cáo


A. Nanuncio m (for de) to put an advertisement in a newspaperponer un anuncio en un periódico
it's not much of an advertisement for the placeno dice mucho en favor de la ciudad/del hotel
B. CPD advertisement column N (Brit) → columna f or sección f de anuncios
advertisement rates NPLtarifas fpl de anuncios
Collins Spanish Dictionary - Complete and Unabridged 8th Edition 2005 © William Collins Sons & Co. Ltd. 1971, 1988 © HarperCollins Publishers 1992, 1993, 1996, 1997, 2000, 2003, 2005


[ədˈvɜːrtɪsmənt] n (gen)publicité f; (in classified ads)petite annonce f
an advertisement for sth (for product)une publicité pour qch
to be a good advertisement for sth (mainly British)être une bonne publicité pour qch
Collins English/French Electronic Resource. © HarperCollins Publishers 2005


[, (US)]
(Comm) → Werbung f, → Reklame f no pl; (esp in paper) → Anzeige f; TV advertisementsdie Werbung or Reklame im Fernsehen; 70% of the magazine is made up of advertisementsdie Zeitschrift besteht zu 70% aus Anzeigen or Werbung or Reklame; he is not a good advertisement for his schooler ist nicht gerade ein Aushängeschild für seine Schule
(= announcement)Anzeige f; to put or place an advertisement in the paper (for somebody/something)eine Anzeige (für jdn/etw) in die Zeitung setzen, (für jdn/etw) in der Zeitung inserieren
Collins German Dictionary – Complete and Unabridged 7th Edition 2005. © William Collins Sons & Co. Ltd. 1980 © HarperCollins Publishers 1991, 1997, 1999, 2004, 2005, 2007


[ədˈvɜːtɪsmənt] n (Comm) → réclame f inv, pubblicità f inv; (on TV) → spot m inv; (in classified ads) → inserzione f, annuncio
to put an advertisement in the paper → mettere un annuncio sul giornale
an advertisement for soap → la réclame or la pubblicità di un sapone
Collins Italian Dictionary 1st Edition © HarperCollins Publishers 1995


(ˈӕdvətaiz) verb
to make (something) known to the public by any of various methods. I've advertised (my house) in the newspaper; They advertised on TV for volunteers.
advertisement (ədˈvəːtismənt) , ((American) ӕdvərˈtaizmənt) noun
(also ad (ӕd) , advert (ˈadvəːt) ) a film, newspaper announcement, poster etc making something known, especially in order to persuade people to buy it. an advertisement for toothpaste on television; She replied to my advertisement for a secretary.
ˈadvertiser noun
a person who advertises.
Kernerman English Multilingual Dictionary © 2006-2013 K Dictionaries Ltd.


إِعْلان inzerát reklame Anzeige διαφήμιση anuncio, publicidad mainos publicité oglas pubblicità 広告 광고 advertentie annonse ogłoszenie anúncio рекламное объявление reklamannons การโฆษณา reklam quảng cáo 广告
Multilingual Translator © HarperCollins Publishers 2009
References in classic literature ?
As he glanced down the advertisement column, with his head thrust forward and the paper flattened out upon his knee, I took a good look at the man and endeavoured, after the fashion of my companion, to read the indications which might be presented by his dress or appearance.
Philip read the advertisement columns of the medical papers, and he applied for the post of unqualified assistant to a man who had a dispensary in the Fulham Road.
I am still uncertain which surprised me more, the telegram calling my attention to the advertisement, or the advertisement itself.
Unwilling, even under this discomfiture, to resign the ingrate and leave her hopeless, in case of her better dispositions obtaining the mastery over the darker side of her character, Mr Meagles, for six successive days, published a discreetly covert advertisement in the morning papers, to the effect that if a certain young person who had lately left home without reflection, would at any time apply to his address at Twickenham, everything would be as it had been before, and no reproaches need be apprehended.
Observe how we will turn this seeming disaster into an advertisement; an advertisement for our soap; and the biggest one, to draw, that was ever thought of; an advertisement that will transform that Mount Washing- ton defeat into a Matterhorn victory.
Starvation stared me in the face, when I saw in a newspaper an advertisement addressed to me by Mr.
Victor, for instance, said that immediately he landed in San Francisco he would pass right through the water- front and the Barbary Coast, and put an advertisement in the papers.
But now, at last, on a flaming June day, she found herself happy; her tedious wait was ended; her year-worn advertisement had been answered; and not by a village applicant, no, no!--this letter was from away off yonder in the dim great world to the North; it was from St.
At length, she advised me to put an advertisement, myself, in the paper, stating my qualifications, &c.
What do you think a mother would feel like if she found her child tattooed over with a baking powder advertisement? I feel just the same.
Camp drew out an advertisement to be inserted in the Glasgow newspapers.