advertorial


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ad·ver·to·ri·al

 (ăd′vər-tôr′ē-əl)
n.
An advertisement promoting the interests or opinions of a corporate sponsor, often presented in such a way as to resemble an editorial.

advertorial

(ˌædvɜːˈtɔːrɪəl)
n
(Marketing) advertising material presented under the guise of editorial material
[C20: from advert2 + (edit)orial]

ad•ver•to•ri•al

(ˌæd vərˈtɔr i əl, -ˈtoʊr-)

n.
a newspaper or magazine advertisement that promotes the sponsor's product while appearing to be an editorial or provide information of general interest.
[1960–65; b. advertisement and editorial]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.advertorial - an advertisement that is written and presented in the style of an editorial or journalistic reportadvertorial - an advertisement that is written and presented in the style of an editorial or journalistic report
ad, advert, advertisement, advertising, advertizement, advertizing - a public promotion of some product or service
Translations
publirédactionnelpublicité rédactionnelle

advertorial

[ˌædvəˈtɔːrɪəl] N (Press) → publirreportaje m

advertorial

[ˌædvɜːrˈtɔːrɪəl] npublireportage m

advertorial

nAnzeige f (in Form eines Artikels), → Advertorial nt
References in periodicals archive ?
Recently, in a published advertorial which is aimed at further cementing the cracked wall with the PSPs, Visionscape sought to incorporate PSPs by calling for Expression of Interest (EOI)) for the short haul transportation of municipal solid waste within Lagos state.
A marketer can make use of such micro-moments to run short advertorial content that can be consumed through smartphones.
25 million) advertorial contract with an international magazine in 2011.
Contract awarded for Invitation to quote for the provision of online application portal, Advertorial space and publicity for the peoples association (pa) scholarship
Much research on various forms of Influencers on social media has focused on self-curation (Abidin, 2014a; Marwick, 2015; Wissinger, 2015), follower-engagement (Abidin, 2015), authenticity (Hopkins and Thomas, 2011) and advertorial disclosure (Ots and Abidin, 2015), as well as ordinary users as 'promotional apparatus' for brands (Carah and Shaul, 2016) and as participants in electronic word of mouth (Erkan, 2015).
AN advertorial for Michelin tyres has been banned in its original form for claiming that the premium brand is safer in wet conditions than budget competitors.
Responding to the ASA's decision, a spokesperson for Boots Opticians said: "We are disappointed that the ASA did not accept the clinical evidence we provided to them for the wording we used in this advertorial and we will continue to work with our lens manufacturer to provide further evidence for their effectiveness.
The advertorial, titled "How to Cover Up the Pesticide Industry's GMO Scheme and New 2,4 D 'Agent Orange' Crops: Slate's William Saletan Shows How It's Done," in original form was published by The Huffington Post on August 4, 2015.
Captive 97mins 12A THIS turkey - that looks as if it was made for a bet - starts life as a brutal crime thriller before morphing before our eyes into an advertorial for a Christian self-help book.
This turkey - which looks as if it was made for a bet - starts life as a brutal crime thriller before morphing before our eyes into an advertorial for a Christian self-help book.
BBC1's Coral advertorial Britain At The Bookies IT'S TERMINAL: At bookies paying lip service to the dangers of fixed-odds betting terminals.
An advertorial is not a form of editorial; it's an advertisement.