aesthetic labour

aesthetic labour

n
(Industrial Relations & HR Terms) workers employed by a company for their appearance or accent, with the aim of promoting the company's image
References in periodicals archive ?
But I like aesthetic labour - which means an employee who has been hired because of the way they look or talk to promote a company's image.
won't get jobs if the trend for aesthetic labour continues, says the Industrial Society report, Looking Good, Sounding Right: Style Counselling in the New Economy.