affinity card

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affinity card

n.
A credit card sponsored by an organization, such as a university or business, that receives part of the card user's fees.

affinity card

n
1. (Commerce) Brit a credit card issued by a bank or credit-card company, which donates a small percentage of the money spent using the card to a specified charity
2. (Commerce) US a card entitling members of an affinity group (e.g. club, college) to a discount when used for purchases

affin′ity card`


n.
a credit card issued in conjunction with an organization, as a university, sports club, or corporation.
[1985–90]
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References in periodicals archive ?
In it recently released report Co-Branded and Affinity Cards in the US, 7th Edition, Packaged Facts estimates that co-branded credit cards generated USD 990 billion in purchase value last year.
Through a partnership with Kane County Teachers Credit Union, the U-46 Educational Foundation will roll out "affinity cards" aligned with each of the district's five high schools next school year.
said the branch will provide several benefits for AAMU students, including experiential learning opportunities, further support from the proceeds of affinity cards, experiences for marketing students, as well as a source for providing financial literacy so that students can develop into citizens who are good stewards of their resources.
BANKING AND CREDIT NEWS-October 7, 2015-Reportlinker releases 5th edition of report on co-branded, affinity cards
In recent years, affinity cards have also received a fair amount of negative publicity.
to issue "Go Life" affinity cards, whose circulation will exceed 200,000 by the end of the month.
Affinity cards are often associated with specific retailers, colleges or non-profits and other special rewards programmes.
MBNA has a pretty strong hold on affinity cards for football clubs, providing plastic to fans of Arsenal, Spurs, Chelsea, Sunderland and Liverpool to name a few.
Delta's merger with Northwest Airlines offers the opportunity to merge loyalty programs and affinity cards, and Delta could see another $1 billion in revenues from its AmEx partnership through 2010.
Mark Levitt, senior director of creative services at New York City-based CardPartner, Inc., which deals with Visa affinity credit cards, said that nonprofits using those affinity cards wouldn't be affected by the new Nevada legislation.
Consumers also used their plastic to raise money for charity through affinity cards, under which card issuers make a donation to a cause linked to the card when it is first taken out, with further payments made according to card usage.