airtime

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air·time

 (âr′tīm′)
n.
1.
a. The time at which a radio or television program is broadcast: The host lost her voice just before airtime.
b. Time during a radio or television broadcast: a news program giving more airtime to celebrity gossip.
2. The amount of time during which a cell phone is connected to a network.

airtime

(ˈɛəˌtaɪm)
n
1. (Broadcasting) the time allocated to a particular programme, item, topic, or type of material on radio or television
2. (Broadcasting) the time of the start of a radio or television broadcast

air′time`

or air′ time`,



n.
1. the particular time scheduled for the broadcast of a radio or television program.
2. the time during which a particular broadcast takes place on a given station.
3. the time during which calls are made or received on a mobile phone.
[1940–45]
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References in periodicals archive ?
Advertisers get desirable airtimes at great rates, and can target audiences by demographics and markets.
Bid4Spots held its first public auction for local cable TV airtime on June 11.
For the stations that win dollars from those advertisers through our system, Bid4Spots represents not just short-term revenue - but also access to advertisers who wouldn't otherwise buy radio or local cable airtime from them.
com) today announced that its first public auction for premium cable TV airtime will be held tomorrow, June 11.
Offering premium local cable TV airtime at discounted rates for the following broadcast week, the new Bid4Spots marketplace brings to TV the reverse auction model that has successfully transformed the way last-minute radio airtime is bought and sold.
Advertisers make known their intention to buy airtime within certain parameters for the following week, and the relevant cable systems compete for that business - bidding against each other to drive the rates down.
Offering premium local cable TV airtime at discounted rates for the following broadcast week, Bid4Spots gives both sides relief in this sluggish economy - great rates for advertisers, a much-needed new revenue stream for local cable operators, and a flexible approach to buying and selling with no hassles or long-term commitments.
Bid4Spots will host an online reverse auction every Thursday, in which advertisers will make known their intention to buy airtime within certain parameters for the following week, and the relevant cable systems compete for that business - bidding against each other to drive the rates down.